Ellen offers personal training and health coaching for people who are looking for safe ways to explore exercise and connect with their bodies outside of traditional gym environments - free from judgement, shame, or guilt.

When Ellen came to us, she had moved into a beautiful new training studio, set up her own website & booking platform, and crafted a beautifully gentle approach to helping her clients find their own definition of wellness. She wanted to be able to create a sense of community around her clients - and intentional brand visuals felt like the last thing missing. Her branding needed to feel grounded in elements that felt comforting and intuitive - and it also needed to feel inspirational, energetic, and fun! So we combined quirky yet clean font choices with fun scribbley illustrations for an unexpected & dynamic vibe!

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Ellen Penn Berry

THE INDUSTRY: PERSONAL TRAINING & HEALTH COACHING

THE VIBES: INTUITIVE. INSPIRING. FUN. BEAUTIFULLY MESSY.

the scope:  Brand design