BRAND DESIGN & SQUARESPACE WEBSITES FOR SMALL BUSINESSES WITH HEART

Designed for form + function,
for small businesses with big dreams

Strategic branding rocks, but your brand doesn’t have to be solely driven by metrics, numbers, and data. Branding can be even more powerful when it’s built around your unique badassery, your heart for your craft, and the things that make clients fall madly in love with what you do. 

When strategy comes from what makes clients trust YOU over someone else, that’s when you have the power to reach for your greatest impact, in life and in business. As your designer, we’re here to support you in all you do with modern, artful design built to be an experience.

Let’s map out your game plan

Strategic branding rocks, but your brand doesn’t have to be solely driven by metrics, numbers, and data. Branding can be even more powerful when it’s built around your unique badassery, your heart for your craft, and the things that make clients fall madly in love with what you do. 

When strategy comes from what makes clients trust YOU over someone else, that’s when you have the power to reach for your greatest impact, in life and in business. As your designer, we’re here to support you in all you do with modern, artful design built to be an experience.

Let’s map out your game plan

Looking professional doesn’t mean you have to look predictable, boring, or stodgy.

Our process is inspired by creative geometries, thoughtful detail, and structured play because

You have the skills, talent, and personality to get those clients. All you need now is a brand, website, and some marketing materials made to showcase the things that make you awesome, so you can book out and rock on.

With human-centered design built to level with your most awesome clients, we’ll uncover a brand that highlights your “special sauce” so that organic & sustainable growth won’t just be possible - it’ll be your new normal.


Your floor plan starts here.

You deserve a bold brand that’s all about you, with elements that make you feel at home in it . That’s why we create branding that communicates both your fun side and your expertise, so that your dream clients know you’re the one - quirks and all.

Diagram

To begin the project, we will deep dive into your mission, vision, customer touchpoints, and more with our design questionnaire and kickoff call, followed up by a creative strategy plan.

In this phase, we keep it simple but go big on competitor research and positioning, while connecting the dots between your mission, your unique traits, and your target audience. We’ll then bring all of this together to build a foundation for conveying your brand visually through type, color, graphics, and photography style.

Structure

Once you approve the plan, we’ll get to work on your brand. Using the one-concept approach, we’ll present your full brand system with recorded video mockups and in-context examples so you can see how it all works together. 

No element goes unexplained, and you’ll come away knowing exactly why we went with this font or that hex code. Many of our brands include hand-drawn elements so that you’ll also have unique illustrated features that you won’t find on someone else’s website.


render

Next up is a Squarespace site design, which we'll align to your visual brand and center in intentionality so that the result is driven by function, user-friendliness, and current design principles. 

Everything we do is created so individually that you won’t see our fingerprints after we’re done with your design. Our aesthetic is totally contoured to your needs so you can scale your biz in a way that feels uniquely you, all within the easy-to-use Squarespace platform.



Dwell

If we’re working on collateral, we’ll complete these final design pieces at the end of the project through design days that help you knock out your to-do list and get the design items you need.

And finally, it’s time to celebrate your new branding! (Which, of course, you’re madly in love with.) 

Once our project comes to a close, you’ll receive everything you need to launch your site. 

Oh, and that bigger transformation that we know a well-aligned brand presence can give you? Well, that’s a given. 


our signature service!

Custom Brand Design

Right now, your brand doesn’t present the full extent of your expertise, but you have a unique spin on your industry and a vision for what’s next. (Not to mention a general badassery that can’t be denied. Come on - you know it's true.)

Guided by sketches and an iterative process, we find the balance between playfulness and professionalism so you can position yourself as an authority, put the right face to your name, and connect with your audience on a human level. 

With an aligned visual brand, you’ll be ready to hit the ground running with clarity and confidence. You'll start connecting with the right clients on a deeper level, building trust before they even fill out your contact form, and getting those sales with ease. That’s right—after working with us, some clients even have to hire new team members to take on the overflow! 

fill out a client application

includes:

Mood Board,
Primary Logo + Additional Variations + Submarks,
Font Curation,
Color Palette Development,
Custom Patterns, Icons and/or Illustrated Elements,
Brand Guidelines,
Promotional Graphics

timeline:

4-6 weeks

Are you feeling a nudge to make a change in your brand so you can raise your ceiling and grow into greatness with clients who get you? Then custom branding design is what you need. 

investment:

Starting at $4000

Combined custom Branding + Web Design packages start at $8000

Semi-Custom Brand Kits

Maybe you're not ready for the financial or time investment of a fully custom brand, but you still need a polished, personable, and unique brand presence to establish more trust with your audience.

We've got you! Our semi-custom brand kits are a fantastic placeholder while you work on growing your business. No complex questionnaires or client avatars here - just the assets you need, right when you need them, while still getting a designer's eye on the details.

Shop our semi-custom kits

includes:

Primary Logo + Multiple Variations,
Font Palette,
Icons and/or Illustrated Elements,
Brand Guidelines,
Business Cards,
Facebook Banners,
Social Media Templates,
and more!

timeline:

1-2 weeks

investment:

Starting at $650

includes:

6-page Squarespace Website
“Coming Soon” Page
Basic SEO Implementation
Domain Transfer Initiation
Launch Day Graphics
Recorded Offboarding Tutorial
Four Weeks of Technical Support 

timeline:

5-6 weeks

investment:

Starting at $5000

our bestseller service!

Squarespace Web Design

Your current website just isn’t hitting that sweet spot with your oh-so-dreamy ideal clients, huh?

Technically, it works (as in, when you type in the url it takes you somewhere). But your website just isn’t pulling its weight in connecting you with the people you’re destined to reach. You’ve been to the drawing board more times than you can count, and you’re ready to hand it off to a web designer who can construct for you a site that’s not just a pretty facade, it’s a full-on structure built to take folks from visitor-status to being members of your club.

There’s nothing quite like an all-new website that’s functional, free-flowing, and substance-filled. Our web design experience is a game-changer for brands who are ready for higher conversion rates and better inquiries. So don’t wait—let’s build a site that creates community around your brand and helps you make your unique footprint.

fill out a client application

VIP Design Days

Whether you need a new business card, Instagram graphics uniquely built for your brand, a sales page for your website , or something else on your design to-do list,

Typical Lead time:

3-6 weeks

investment:

Starting at $875 per half day

We’ll get it done on VIP Days.

Booked as a one-off or as part of your brand or web design experience, VIP Days are the best way to re-energize your marketing and come away with brand assets you can’t wait to use everywhere you live online.

fill out a client application

We get results.

(Believe it. Just see what our clients have said about theirs.)

"Not only did Carly help me take my intangible ideas and visions about what my business stood for and turn it into a clear aesthetic, but she also helped me immediately grow my business.

Audra jones, photographer

"Working with Carly to rebrand and build our new website was one of the best decisions we made for our small business. She took the time to ask the right questions to figure out the vision we had for our business and who our ideal clients were - which we had not even thought about until our talk with her. 

Liz mcGovern, dentist

                                                                           I never imagined that having a solid brand would attract clients in such a direct way, but it truly worked, 

                                                                                         and I began working with clients who got me and my work in a way I never had before."

Since the rebranding and new website, we are now effortlessly attracting our ideal clients."

and I began working with clients who got me and my work in a way I never had before."

                                          I never imagined that having a solid brand would attract clients in such a direct way, but it truly worked, 

          Since the rebranding and new website, we are now effortlessly attracting our ideal clients."

"I contracted Carly to elevate my branding and redesign my website. She has systems and procedures in place that make the design process predictable and easy to manage for a busy small business owner, without making me feel pressured or rushed. 

casey eves, interior designer

jess norby, social media coach

"Working with Carly on my brand expansion has been one of the best experiences I've had working with a designer. I feel like she absolutely nailed it with what I was looking for and wanted in terms of branding. 

                                                                                     She adeptly took my branding to the next level, took my feedback and implemented it, and delivered beautiful, high-quality work."

The way she delivered the end-product was so well put together, and it makes me wonder how else I can keep working with her! Highly recommend for all your branding and design needs."

                                                                               She adeptly took my branding to the next level, took my feedback and implemented it, and delivered beautiful, high-quality work."

Are you ready to take bigger swings, with branding designed to take you to the next level?

Book my discovery call