When you’re an architect designing a building, you have to thoughtfully create every element with intention. (Because who needs more ugly buildings? Or worse, pretty ones with poor foundations?)
Architects use a mix of logical and creative thinking to create interesting yet functional structures, and have to consider every scale of detail from the texture of a handrail to the facade of a skyscraper. In other words, you have to be brilliant at putting yourself in others’ shoes in order to create a user-friendly experience.
That’s why I combine the function-oriented creative principles I've been trained in over the years (former dancer, ukulele-er, lighting designer, and animator right here - wasn’t kidding when I said I was multi-passionate!) to build knock-out brands, websites, and other marketing collateral.
This business started when a friend asked me to design a logo for her event planning business, and I fell MADLY in love. All the dots connected, from my critical design education to the many creative outlets I’d pursued, and it was like the universe was pointing me in a clear direction. So here we are, designing brands for business owners like you who need clarity, confidence, and direction as they step into greatness.
What I love most is helping small businesses build something bigger than themselves. Growing up with a self-employed mom, I had a front-seat view of the ways that small business can completely transform a family’s life, and impact the communities they’re a part of. I truly believe that your business can - and will - have a powerful impact. And frankly, it’s just an honor to play a part in helping you find your people and have fun growing your business.