Tidal
The Tidal kit was designed for businesses that want to embody the moody allure of the coast in a cool and laid-back way. With a sense of movement infused throughout and lettering that brings in a touch of retro vibes, this brand kit toes the line between boldness & grit, and calm simplicity.
investment: $800
For the daring, dynamic, coastal-vibes-loving business owner who's unapologetically themselves.
The deliverables for this brand kit include:
- A primary logo & three secondary logos
- A tagline design
- Three submarks (a.k.a. circle marks, icons, etc), including your choice of a brand illustration from the 4 options shown
- A suggested set of brand fonts to use alongside your new logos & assets, with links to where you can purchase them and/or download free alternatives
- A print-ready business card design
- A Facebook banner graphic
- Three social media templates, built in Canva and formatted for both feed posts & stories
- A brand manual to help you implement all of your new assets
- One round of refinements as needed
primary logo
secondary logo
submark
secondary logo
secondary logo
submark
illustration options
business card
facebook banner graphic
social media templates
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tagline mark
fonts
See Tidal in Action!
For a chill physical therapist:
Or for a beachside yoga studio:
How It Works
step two
step one
step three
Choose from one of our limited edition pre-designed brand kits. Want extra customizations or guidance? Add on a Power Hour call with our lead designer.
Fill out a brief questionnaire with your brand name, tagline, brand colors, and some more basic information.
Receive a presentation of your new branding within just 2 business days! Once refined + approved, we’ll send over your files, and you can start putting your brand to use!
Have a few extra tweaks you'd like made?
Want some help choosing a strategic color palette?
Book a Power Hour at checkout!
In this one-hour Zoom call, we can work together to select your color palette, make additional customizations to your brand, discuss implementing your new assets - whatever we can fit into an hour!
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Frequently Asked Questions
Q: Who are these brand kits best for?
Our Semi-Custom Brand Kits are best for small business owners who need an elevated brand quickly and aren't quite ready for a custom designed brand. It's also a good fit for folks who struggle with decision paralysis, as many of the design decisions have been made for you once you select a kit.
Q: How does customization work?
All brand kits will be customized to reflect your business name, tagline / title / industry, colors, and in some cases, photos. The general typographical layouts, however, will stay the same.
Q: What does the timeline look like?
When you purchase your brand kit, you will receive a questionnaire to fill out via email. We ask that you fill out this questionnaire within 5 business days to make sure we can accommodate a quick turnaround. Once we receive your answers, we will send you a presentation of your customized branding within the next two business days. If revisions are needed, they will be completed within two business days of the request, and finally, once your branding is ready to go, we will deliver file exports within another two business days. With your prompt communication, the overall timeline will be around 1-2 weeks.
Q: Can I request revisions?
Absolutely! We include one round of revisions with the cost of your design kit, through which we gather and apply your feedback to polish your chosen brand design. Any further edits will be billed at our hourly rate.
Q: What if I don’t know what colors I want?
If you would like our guidance in selecting your brand color palette, simply add on a Power Hour consultation call at checkout! In our hour-long Zoom call, we can strategically select some colors for you.
Q: What files will I receive?
Your customized logo & icon files will be provided to you in black, white, and a primary color of your choice in AI, PNG, JPG, and PDF file types.
Your brand manual will be provided in PDF format.
Your business card design will be provided in AI and print-ready PDF file types, and your Facebook banner graphic will be provided as both a PNG and a JPG.
You will also receive links to the social media templates, which are hosted in Canva, from where you can copy them into your own account.
Due to font licensing restrictions, we cannot provide your brand font files to you, but will provide links where fonts can be downloaded or purchased.
Q: Can any of the deliverables be customized with my own brand photos?
Yes! There are two types of deliverables that include photos:
(1) Facebook banners,
and (2) social media templates.
Facebook banners can indeed be customized with your own photos. In the questionnaire you’ll receive after purchasing, you will be able to link to your own image(s) for us to use in this graphic for you. If you do not have your own brand photos for us to use, we will use our best judgement to select beautiful & appropriate open-source stock imagery for use in your assets.
For the social media templates, you will be able to edit these yourself, and can add your own photos in Canva, where they are hosted.
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