Fringe Collective

brand expansion, collateral, + website design

Fringe Collective is a boutique salon collective in the heart of Downtown Charlottesville, offering beauty services within a unique and personalized experience to fit each client's individual beauty goals.

Fringe already had a logo when they came to us, but they needed a more well-developed online presence that spoke to their eclectic style and menu of fresh, cutting-edge services. We tuned up their brand fonts & color palette, created lots of playful spot illustrations for them to work with, and designed a site that leads potential clients through their services & portfolio strategically! 

chic.  eclectic.  inviting.

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“Carly got our business the first time she walked in, and we were super impressed by that! She captured our brand so perfectly through our website, and made the process super easy. Everyone loves our website and comments on it. It feels like our entire entity must feel more cohesive to everyone now! ( And it definitely does.)”

- ashley clarke, owner of fringe