Eating & Moving for your Cycle creates a space for people who cycle to feel whole and happy, and to learn how to love their natural fluctuations. For menstruating people of all ages, this book brings clarity to an intricate subject that is often overlooked, and in doing so, empowers them to embrace their cycle - which is often positioned as a point of weakness or inconvenience - as a superpower.
The goal for branding this book was to feel feminine, yet strong. To achieve this, we used clean and bold typography & layouts, and used simple abstract icons to symbolize different phases of one's cycle.
