Dashing Boutique offers a uniquely inclusive secondhand & handmade shopping experience for the masculine aesthetic, empowering folks who enjoy men’s fashion to explore and play with their sense of style.
The owners of Dashing Boutique came to us needing a brand identity for this new arm of their business - which they were opening as a more masculine complement to their existing boutique, Darling, which caters to a more feminine aesthetic. The two boutiques’ brick & mortar locations are adjoining to allow for a fluid shopping experience, so Dashing’s new branding needed to work alongside Darling’s existing branding, while also maintaining its own distinct feel. We used some bold font choices, a few strong accent colors, and some more structured lines to give Dashing its own identity - and we tied in the Darling brand’s illustrative style and some of its color palette for continuity between the two brands.
