As a software company helping real estate professionals analyze operational carbon emissions, Carbon Signal needed a visual identity that felt sophisticated, trustworthy, modern, and optimistic.

Throughout their suite of brand assets, we combined modern geometric sans-serif font choices with a fresh and vivid color palette, making a strong & hopeful statement. The symbol within this logo is inspired by one of their data model displays, which used circles of different sizes to differentiate the data points. However, instead of the circles being arranged in one line or in a grid, they extend out from a center point in a radial shape - appearing as a beacon and giving a slight nod to the "signal" element of the brand.