Bend Movement offers individualized physical therapy treatment for people who have come upon a barrier in their movement journey and want to get back to the activities they love.

As a new business opening in a heavily saturated local market, Bend Movement’s main goal for their brand was to convey professionalism and a high quality of care, but not in a boring or corporate way. They wanted to stand out from the sea of blue & grey PT brands that abound in their city. The owner & physical therapist Ben also had a fondness for minimalist design & fluid lines, so we combined simple yet friendly font choices with a punchy color palette & energetic design elements to give them a visual identity that felt personal and professional.