Behind the Scenes: Our New Brand Name!
November 29, 2021
In case you haven’t heard, we recently rebranded! Carly Elaine Studios is now…
Schematic Design Co.!
And you might be wondering, “What’s the deal with ‘Schematic’?”
So I thought I’d break down our decision-making & the brand strategy behind it, since lots of you may end up renaming your own businesses at some point, too!
Reason No.1:
This part’s probably obvious – but I wanted something that alluded to my architecture roots. The way of thinking that I learned in those foundations is what makes me the kind of designer I am now – the kind that can address your brand’s impact at all scales, think holistically about its context and the way people will interact with it, and bring a combination of high-level creativity and data-driven marketing logic to your project. A mix of form + function, if you will.
Reason No.2:
From the foundation that your brand stands on (your offer, product, or service), to the frame that elevates it to where it can be seen & understood (your messaging), to the materials that fill the gaps and create a space for folks to interact with (your brand design, and everything that it touches).
And I wanted our name & messaging to support a way of talking about branding that was romantic and beautiful, yet accessible.
and Reason No.3:
Finally, I no longer operate as a solo crew of one, so I needed to shift the focus from me & my identity, to that of a team. I can’t wait to see what the future has in store for us – and I can’t wait to introduce you to our growing team when the time is right!!
A big thanks to Kayla of The Literary Co. for her help in the renaming process!!
If you’re looking for someone to help you clarify your brand messaging, you want this gal on your team. 🙌
And thank you for coming along on this ride with us!
I appreciate your support more than I can say, and I’m excited to keep the party going!
