How to Do a Simple Brand Audit
April 29, 2023
Every business should audit their visual branding at least once a year.
An audit can help you make sure that it’s still aligned with the experience they offer and the audience they serve.
Whether it’s at the start of the year, mid-year or when you are wrapping up things for the year, it’s always good to check in with how well your visual branding is sending the message you want it to.
But it doesn’t have to be complicated!
If you’re unsure how to audit your branding, keep it simple and follow these steps!
Show Me What You’re Working With
Step One: Take Stock of Your Existing Brand Assets
Maybe you have a fully established set of brand guidelines that you’ve followed to a T, or maybe you’ve been DIYing the graphics you need as the need arises. Either way, pull everything into one place – your logos, your fonts, your colors, your icons, your graphics & brand documents – and get a sense of what you’re already working with.
Get Ready for Your Closeup
Step Two: Now, Write Out your “Big Three”
1 – What are your core brand values? What do you & your business stand for?
2 – Who is your ideal client or customer? What do they value? What do they like?
3 – What makes you unique? Why do people come to you over your closest competitors?
Take some time to get it all out on paper.
If You Build It, They Will Come
Step Three: Look at it all together
Ask yourself this question: Do the graphics you’re using to promote your business feel like they reflect your brand values, the interests of your ideal clients, and the things that make you unique?
If so, you’re in good shape!
If not, it might be time to tune up your brand visuals & bring them into alignment with the rest of your customer experience.
If your brand is ready for a tune-up and you’re unsure how to tackle it, then let’s get you into some branding that you can feel at home in!
