What Should Your Brand Be Doing for You

Your brand design should be like the ultimate service provider.

It needs to wear a lot of hats, have its hands on every touchpoint in your client’s journey, and deliver an experience that leaves you and your target audience feeling seen and satisfied.

The key to achieving this? Thinking beyond aesthetics.

Your brand design should reflect your values, your mission, and the things that make you unique. AND – it also needs to be personable, credible, and memorable. Just like a VIP concierge.

So let’s break down the main things your branding should be providing for your business.

The first thing your branding should deliver is authenticity.

I know, I know. We’re all tired of that buzzword – but essentially, this just means being true to your business’s DNA. Don’t settle for a one-size-fits-all “industry appropriate” aesthetic, or a generic look-alike that mimics that cool logo you saw on Pinterest one time.

If your branding boldly states what you’re about and is unapologetically unique, people will be drawn to your confidence – and to your business.

The next thing your branding should provide you with is credibility.

It should communicate that you’re reliable and trustworthy, and start building that reputation for you before a client ever steps their digital foot into your inbox. If your branding design is high quality and consistent, your audience will assume the same of your services. Plain and simple.

Lastly, your branding must – MUST – portray personality.

It needs to be engaging and captivating, and should showcase your style, voice, and a sense of charisma. If your dream client feels like they know you from the moment they see your Instagram post or land on your website, they’ll start forming a fast connection with you – and you’ll be top of mind the next time they need you.