So I thought I’d break down our decision-making, since lots of you may end up renaming your own businesses at some point, too!
This part’s probably obvious – but I wanted something that alluded to my architecture roots. The way of thinking that I learned in those foundations is what makes me the kind of designer I am now – the kind that can address your brand’s impact at all scales, think holistically about its context and the way people will interact with it, and bring a combination of high-level creativity and data-driven marketing logic to your project. A mix of form + function, if you will.
From the foundation that your brand stands on (your offer, product, or service), to the frame that elevates it to where it can be seen & understood (your messaging), to the materials that fill the gaps and create a space for folks to interact with (your brand design, and everything that it touches).
And I wanted our name & messaging to support a way of talking about branding that was romantic and beautiful, yet accessible.
Finally, I no longer operate as a solo crew of one, so I needed to shift the focus from me & my identity, to that of a team. I can’t wait to see what the future has in store for us – and I can’t wait to introduce you to our growing team when the time is right!!
If you’re looking for someone to help you clarify your brand messaging, you want this gal on your team. 🙌
I appreciate your support more than I can say, and I’m excited to keep the party going!
Schematic Design Co is a brand + web design studio building plans for value-aligned businesses ready to take bigger swings and build something iconic.
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