Magnolia Tattoo Studio offers a more personal tattooing experience, from their calm & private appointment-only environment, to Molly’s signature process that allows clients the space to make decisions in their own timing, and encourages full expression of their thoughts and ideas.

We knew this project was going to be a special one from our first meeting with Molly, the artist behind Magnolia. The field of tattoo artistry is traditionally male-dominated, which can create a barrier of discomfort for women seeking a tattooing experience where they can feel entirely heard and comfortable. Molly does things differently, and her visual identity needed to reflect that. For her branding, we combined antique-feeling design elements with modern applications, and also tied in illustration that mimics Molly’s own detailed and whimsical artistic style.