Asdelia Mae Boutique is a specialty children’s clothing boutique that celebrates the journey of a child and family as they grow together through life’s everyday moments.

Jenna, the mind behind Asdelia Mae, reached out to us as she was making plans to turn her online-only resale business into a brick-and-mortar haven for specialty children’s clothing. She wanted her new brand presence to feel clean & classic - but she also wanted it to feel playful, friendly, and memorable. To achieve this, we carefully balanced soft pastel colors with a pop of energetic red, and incorporated a whimsical hand-lettered script, some subtly nostalgic serif fonts, and some sweet stripe patterns to bring her vision to life.